5 Benefits of a Personalized Business Email Address

If you’re using a free email account (,,, etc) or the account that came with your internet service account (,, etc,) the email address itself can convey some additional, less than positive information to the reader or your emails.

I recently received an email from a conference booking agent asking if they could book me for a couple of conferences. The agent claimed to book major conferences all across North America and could get me booked solid through the fall. My first clue that something was wrong was their Hotmail address. This threw their entire claim into question. Sure enough, a little research uncovered that the “agent” was a less-than-reputable booking agent with a pay-before-you-play policy.

The free email services are great for your personal need, but I know I’m not the only one who doubts the professionalism of people using one of the free email services for business purposes. Paying for a hosted email account is easier and cheaper than you think, especially when you consider the increased credibility, branding opportunities, and other benefits they provide.


Whether you like it or not, there are prejudices (aka, snobbery) about the domain that your email address uses. Would you really take someone with an email address seriously? I mean no disrespect here, but really, it’s time for a new business email address.

And looks a lot better than or (made up addresses based upon real addresses of two people I know who use them for business.)

Build Your Brand

With every email, you put your domain and your brand in front of your customers, prospective customers, vendors, and anyone else with whom you do business. Use a brand-building signature while you’re at it.

Be Remembered

When you correspond with a customer or prospect by email, they’ll know exactly how to find your business online because it’s in your email address. The same is true if someone forwards one of your emails. Your online business address is right there for those leads to follow.

Keep It For Life

Unlike your,, and other such internet provider-based addresses, if you change internet providers, this address does not go away.

Email Addresses by Department

Separate your incoming email by its purpose by having department email addresses. Even if you’re a one-person shop, having addresses like,, and can help you compartmentalize your incoming email and even make you look like a bigger company that you might actually be.

The Advantages of a Business Using Email

According to Entrepreneur magazine, every business should evaluate available technology and determine if there are benefits to using it. Email has helped to create instant global communication and has opened up the capacity for businesses to send and receive messages. Whether you do business in your community or around the world, advantages to using email are plenty.

Saves Money

Email allows your company to reach customers, vendors and business partners all over the world without spending money on postage. You can send a simple message or send a customer invoice without having to pay to print the invoice, pay for an envelope to send it, or pay anyone in your mail room to put the mailing together.

Saves Time

Email can help you reach anyone, anywhere in the world, instantly. A fax can get stopped by a busy phone line, a phone call may go to voice mail and a letter sent by standard mail will take days to reach its destination. Many business people spend their time in front of their computer, or make time to access their email several times a day. An email is a way to get important information to a business associate quickly.

Provides Security

Email encryption allows you to send email messages safely to any recipient. A piece of standard mail can be intercepted, or lost, and opened by someone who is not the recipient. As long as you have confirmed the email address you are using, your email message will arrive safely to your intended recipient.

Helps Filing

Businesses receive pieces of standard mail every day. Over time, trying to find a place to file all of those papers can take up office space, create a fire hazard and take up a lot of time. Digitally filing email messages can make filing important information easier, safer and less expensive. Be certain to do a backup of your information weekly to avoid losing your messages if something were to happen to your network or computer.

Provides Convenience

Business owners, managers and employees are busy people. There is not always time to take phone calls or read pieces of standard mail. An email message will sit and wait until you have the time to read it. If the message is important, then the sender can mark it urgent to catch your attention. Email can easily fit around your business schedule and still get you important information.